Audience - Profiles by Industry

Compared to the average internet users, MapQuest users are…

• 11% more likely to travel for business¹; Reaching an avg of 8.2MM people per month
• 40% more likely to be a business travel services decision maker/infuencer⁴; Reaching an avg of 3.0MM people per month
• 22% more likely to rent a car for business¹; Reaching an avg of 3.5MM people per month
• 32% more likely to rent a car for business 3-4 times²; Reaching an avg of 484K people per month
• 21% more likely to participate in a hotel rewards program⁴; Reaching an avg of 14.7MM people per month

• 33% more likely to shop online for airline tickets²; Reaching an avg of 12.5MM people per month
• 54% more likely to shop for hotel/motel reservations²; Reaching an avg of 9.8MM people per month
• 23% more likely to purchase an airline ticket³; Reaching an avg of 20.1MM people per month
• 19% more likely to participate in an airline rewards program⁴; Reaching an avg of 21.0MM people per month

• 34% more likely to shop online for a new car³; Reaching an avg of 7.6MM people per month
• 28% more likely to purchase a new or used car⁴; Reaching an avg of 1.4MM people per month
• 15% more likely to own a hybrid car⁴; Reaching an avg of 640K people per month
• 31% more likely to purchase a used car online³; Reaching an avg of 818K people per month

• 37% more likely to purchase music online or in a store³; Reaching an avg of 9.5MM people per month
• 40% more likely to purchase movie DVDs/tapes online²; Reaching an avg of 3.3MM people per month
• 60% more likely to shop online for theater tickets³; Reaching an avg of 2.8MM people per month
• 37% more likely to purchase movie tickets online²; Reaching an avg of 3.7MM people per month

• 20% more likely to make a purchase in an apparel store²; Reaching an avg of 13.8MM people per month
• 20% more likely to purchase music/books/DVDs in a store²; Reaching an avg of 17.8MM people per month
• 22% more likely to shop online for women’s clothing, shoes or accessories³; Reaching an avg of 5.9MM people per month
• 36% more likely to shop online for men’s clothing, shoes or accessories²; Reaching an avg of 5.3MM people per month
• 27% more likely to shop online for children’s clothing, shoes or accessories³; Reaching an avg of 3.7MM people per month
• 17% more likely to shop online for baby’s clothing, shoes or accessories³; Reaching an avg of 2.2MM people per month

• 51% more likely to shop online for real estate²; Reaching an avg of 4.8MM people per month
• 59% more likely to shop online for appliances & housewares²; Reaching an avg of 3.7MM people per month
• 55% more likely to purchase home improvement products³; Reaching an avg of 847K people per month
• 55% more likely to shop for garden tools/supplies²; Reaching an avg of 2.7MM people per month

• 42% more likely to purchase home electronics²; Reaching an avg of 4.9MM people per month
• 46% more likely to shop online for computer software²; Reaching an avg of 1.4MM people per month
• 31% more likely to shop online for cell phones & services²; Reaching an avg of 5.0MM people per month
• 59% more likely to shop online for appliances & housewares²; Reaching an avg of 3.7MM people per month
• 11% more likely to have a Mac/Apple computer in the household⁴; Reaching an avg of 4.6MM people per month

• 16% more likely to begin a new credit card online³; Reaching an avg of 2.2MM people per month
• 51% more likely to shop online for mutual funds (stocks)²; Reaching an avg of 1.9MM people per month
• 44% more likely to purchase a money market fund online²; Reaching an avg of 1.3MM people per month
• 37% more likely to shop online for investments²; Reaching an avg of 3.3MM people per month

¹In the last 3 months
²In the last 30 days
³In the last 6 months
⁴No specific time period

Neilsen @Plan Fall 2008