Audience - Basics

Unique Visitors

• 44.6MM per month¹

Page Views

• 1,435MM per month³

Gender

• Female: 51.4%¹
• Male: 48.6%¹

Education²

• 57% of visitors have a graduate or post graduate degree
• 23% more likely than the average Internet user to have post graduate degree

Household Income²

• Avg HHI: $83K
• Nearly 30% have HHI of 100K+
• 83% own a residence

¹US comScore Sept 2008
²Neilsen @Plan Fall 2008
³Omniture Sept 2008